Discussion Post: Business Analytics

Chapter

Concepts

Definition

Context

Personal Example

12. Business Intelligence, Knowledge Management, and Analytics

1. Four modes of knowledge conversion:

four modes of knowledge conversion within organizations. 1) socialization involves sharing tacit org. knowledge through direct interaction and shared experiences; 2) externalization involves the communication and codification of tacit knowledge; 3) combination refers to the synthesis and organization of explicit knowledge to create new explicit knowledge; and 4) internalize-tion is the by which learning from explicit knowledge sources and internalizing that information into personal tacit knowledge takes place.

1) Business intelligence refers to the collection, storage, processing, analysis and visualization of data which can be converted into tables and graphs to support more informed business decision making.

2) Knowledge management builds on business intelligence, but focuses specifically on the practices around capturing, distributing, and...

Social media analytics

This concept refers to aggregating and analyzing data from social platforms to identify patterns and fresh insights...

…adhering to ethical principles and purposeful intentions; 3) the context is practical wisdom, courage, empathy and similar virtues.

An ethical dilemma faced in the past involved identifying potential privacy violations from our online automated data collection protocols and determining how best to resolve it.

2. Online reputation management

This is the process of monitoring, managing and improving reputation and brand visibility across internet channels, especially search results and social media.

Primarily online social media platforms

I have found the companies that have dedicated employees to monitor and respond to consumer feedback enjoy better reputations.